AI Visibility Tools, Compared

AI visibility tools run a fixed prompt set against assistants and record which domains each answer cites. They differ on assistant coverage, prompt limits, export and price — and none of them covers off-site corroboration or crawler access. Filter the comparison below by the assistants you need. Manual runs remain necessary for Meta AI and Grok.

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Filter by assistant

Showing 8 tools of 8. No single tool covers every assistant.

Showing 8 tools of 8 that publish ChatGPT coverage.

Showing 8 tools of 8 that publish Perplexity coverage.

Showing 7 tools of 8 that publish Google AI Overviews coverage.

Showing 8 tools of 8 that publish Gemini coverage.

Showing 4 tools of 8 that publish Claude coverage.

Showing 1 tool of 8 that publishes Grok coverage.

Showing 1 tool of 8 that publishes Meta AI coverage.

Coverage is what each vendor publishes, not what we measured. Manual runs remain necessary for Meta AI and Grok.

What AI visibility tools actually measure

AI visibility tools run a prompt set against assistants on a schedule and record which domains each answer cited. They measure citation rate and share of voice. None of them changes visibility; they report it.

Citation monitoring is the category name for platforms that automate that recording. A prompt set is the fixed list of questions a platform sends to each assistant — 25 prompts on the Semrush AI Visibility Toolkit, 15 on Otterly.AI's entry plan, 350 custom prompts on Scrunch's. Share of voice is the proportion of answers across that set citing one domain rather than a competitor's. Three categories of instrument exist: citation monitoring platforms, crawler log analysers, and manual prompt runs. Citation monitoring platforms sample answers. Crawler log analysers read a server's own access record and count requests from named AI agents. Manual prompt runs put a person in front of an assistant with the same fixed list. All eight platforms compared below sit in the first category. A platform measures citation rate. It alters nothing about the page that earns the citation.

Comparison by assistant coverage

Every row restated:

Every cell states what the vendor published on its own site, checked 21 September 2026. A dash means nothing published on that point, not an absent feature.

Coverage matrix — ✅ standard plan · ➕ paid add-on · ⏳ coming soon · — not published

Comparison by assistant coverage
Tool	ChatGPT	Perplexity	AI Overviews	Gemini	Claude	Grok	Meta AI
Profound	✅	✅	✅	✅	✅	—	—
Semrush AI Visibility Toolkit	✅	✅	✅	✅	—	—	—
Ahrefs Brand Radar	✅	✅	✅	✅	—	—	—
SE Visible (SE Ranking)	✅	✅	✅	✅	⏳	—	—
Otterly.AI	✅	✅	✅	➕	➕	—	—
Peec AI	✅	✅	—	✅	—	—	—
Rankscale	✅	✅	✅	✅	✅	✅	—
Scrunch	✅	✅	✅	✅	✅	—	✅

Profound covers ChatGPT, Perplexity, AI Overviews, Gemini and Claude. It publishes no Grok or Meta AI coverage.
Semrush AI Visibility Toolkit covers ChatGPT, Perplexity, AI Overviews and Gemini. It publishes no Claude, Grok or Meta AI coverage.
Ahrefs Brand Radar covers ChatGPT, Perplexity, AI Overviews and Gemini. It publishes no Claude, Grok or Meta AI coverage.
SE Visible covers ChatGPT, Perplexity, AI Overviews and Gemini, and lists Claude as coming soon. It publishes no Grok or Meta AI coverage.
Otterly.AI covers ChatGPT, Perplexity and AI Overviews on every plan, and sells Gemini and Claude as paid add-ons. It publishes no Grok or Meta AI coverage.
Peec AI covers ChatGPT, Perplexity and Gemini. It publishes no AI Overviews, Claude, Grok or Meta AI coverage.
Rankscale covers ChatGPT, Perplexity, AI Overviews, Gemini, Claude and Grok. It publishes no Meta AI coverage.
Scrunch covers ChatGPT, Perplexity, AI Overviews, Gemini, Claude and Meta AI. It publishes no Grok coverage.

Prompt limits, export and price

Comparison by assistant coverage
Tool	Prompt limit published	Export published	Price published	Source checked
Profound	10 prompts once on Trial; custom and daily on Enterprise	None on Trial; CSV and JSON on Enterprise	Not published — Trial free, Enterprise quoted	tryprofound.com/pricing
Semrush AI Visibility Toolkit	25 custom prompts; 50 more at $60/mo	CSV, 1,000 rows per export, 10 exports per day	$99/mo per domain, billed annually	semrush.com/pricing/ai/ · Semrush KB 1493
Ahrefs Brand Radar	5 on Lite, 10 on Standard, 20 on Advanced, 83+ on Enterprise	Not published	Custom Prompts from $50/mo; AI Visibility Index $199/mo	ahrefs.com/brand-radar
SE Visible (SE Ranking)	200 on Basic, 450 on Core, 1,000 on Plus	CSV plus an API	$99/mo, $189/mo, $355/mo	visible.seranking.com
Otterly.AI	15 on Lite, 100 on Standard, 400 on Premium	Reports and export on all three tiers; API on Standard and Premium	$29/mo, $189/mo, $489/mo	otterly.ai/pricing · help.otterly.ai
Peec AI	Not published	CSV, API, MCP and a Data Studio connector	Not published — four tiers named, no amounts	peec.ai/pricing
Rankscale	Unlimited search terms, metered in credits: 1,200, 5,500, 12,000 per month	CSV and Google Sheets on Pro and above; REST API on Growth and Enterprise	$99/mo Pro, $385/mo Growth, $780/mo Enterprise	rankscale.ai/pricing
Scrunch	350 custom plus 1,000 industry on Starter; 700 custom plus 2,500 industry on Growth	Not published	$250/mo annual or $300 month to month on Starter; $417 or $500 on Growth; Enterprise quoted	scrunch.com/pricing

Six of the eight publish a price — Semrush, Ahrefs, SE Visible, Otterly.AI, Rankscale and Scrunch. Profound and Peec AI do not. Seven publish a prompt allowance; Peec AI publishes none. Six publish an export path; Ahrefs and Scrunch do not.

What no tool currently covers

Three areas stay unmonitored: off-site corroboration across directories and forums, the accuracy of what assistants say about a business, and crawler access verified from server logs. Each requires separate checking.

Three gaps, in the order a business meets them:

Off-site corroboration.Directory listings, forum threads and third-party profiles are sources assistants read when assembling an answer about a business. No platform in the set inventories them. The matrix reports citations to your domain, never pages about you that you do not own.
Accuracy.SE Visible publishes sentiment alongside brand mentions. Sentiment records tone, not fact: a wrong phone number and a correct one both read as neutral. Nothing in the set flags a price, address or service area contradicting the business.
Crawler access.A crawler log is the server record naming every automated agent that requested a page. Otterly.AI publishes an agent-analytics allowance of 1,000,000 events per month on Premium, on its own instrumentation. No vendor page checked publishes ingestion of a server's access log — the record showing whether GPTBot, PerplexityBot and ClaudeBot got a 200 or 403.

All three belong in an audit of machine readability, not a dashboard.

When a manual prompt run is still necessary

Manual runs cover assistants without stable APIs, currently Meta AI and Grok. They also verify a tool's output. Running ten prompts by hand each month catches reporting errors that automated dashboards repeat silently.

The published coverage counts confirm the gap. Grok appears in 1 of the 8 feature sets — Rankscale. Meta AI appears in 1 — Scrunch. Six vendors publish neither assistant, which leaves a business on any of those six blind to both surfaces. A manual run closes that gap with three inputs: a fixed list of ten prompts, a signed-out browser session per assistant, and a dated log recording every cited domain. Ten prompts across Meta AI and Grok take under an hour a month. The second use is verification. A platform that samples one answer per prompt per day reports a citation rate from one draw, and a hand-run of the same prompt exposes the variance that a single daily sample hides. The full procedure, including the log format, sits in how to measure ai visibility.

How to choose between them

Four criteria decide: which assistants are covered, how many prompts the plan permits, whether raw results export, and whether historical data is retained. Coverage matters more than dashboard design, because an uncovered assistant is invisible.

Apply the criteria in order against the tables.

Coverage.
Name the assistants your buyers use, then delete every row missing one. Grok narrows the set to 1, Meta AI to 1, Claude to 4.
Prompt allowance.
Divide the allowance by the questions a buyer asks. 15 prompts on Otterly.AI's Lite covers one service line; 1,000 on SE Visible's Plus covers a multi-location business.
Export.
Raw rows make the numbers auditable. Semrush caps CSV export at 1,000 rows and 10 exports a day; Rankscale adds Google Sheets and an API.
Retention.
Profound names all-time history on Enterprise and none on Trial. The other seven pages named no retention window.

Four purchase shapes follow. Rankscale and Scrunch publish the widest assistant lists. Semrush and SE Visible pair export with a $99 entry. Otterly.AI publishes the set's lowest entry, $29 against 15 prompts. The fourth replaces the dashboard with a delivered result: weekly citation tracking run as a service.

Questions

Common questions

Every answer below ships in the raw HTML, so an assistant reading this page without running a script still receives it.

Do any of these tools improve AI visibility on their own?

No. All eight measure and report. Changes to citation rate come from the pages, the schema and the off-site sources an assistant reads. A subscription records the score, never moves it.

How many AI visibility tools cover every major assistant?

Zero of the eight. Rankscale publishes 6 of the 7 compared, missing Meta AI. Scrunch publishes 6 of 7, missing Grok. No vendor page checked on 21 September 2026 publishes all seven.

What does a prompt limit actually restrict?

The number of distinct questions a platform re-runs on every scheduled check. A 25-prompt plan tracks 25 questions across every assistant and country covered. Rankscale meters runs in credits: 1,200, 5,500 and 12,000 per month.

Why do vendors publish different assistant lists for the same price?

Assistant access differs by interface. ChatGPT and Perplexity are reachable on every platform in the set. Grok and Meta AI appear on 1 platform each — the signature of an assistant without a stable API.

Next step

Find out which assistants name you today.

The audit runs 40 checks across five categories and queries seven assistants for your citation baseline. Findings in ten business days.